Dr Yatish Joshi

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: yatish.joshi[at]mnnit[dot]ac[dot]in
Telephone: +91-7310908902(O)

Teaching

Current Courses:

Marketing Management, Consumer Behaviour, International Marketing, Services Marketing, Business Intelligence

Past Courses:

Digital Marketing, Marketing Analytics, Marketing Research

Education

Undergraduate:

Bachelor of Science Awarded from DAV Centenary College, Affiliated with Maharshi Dayanand University, Rohtak

Postgraduate:

Master of Business Administration (Marketing Specialization) from Guru Gobind Singh Indraprastha University, Delhi

Doctoral:

Ph.D. from the Department of Management Studies, Indian Institute of Technology Roorkee. Area: Marketing

Areas of Research

Sustainability Marketing, Green Consumption, Customer engagement, Social Media Marketing, Behavioural Studies.

Professional Membership

Academy of Marketing Science, USA

Research ID's

Google Scholar ID:-https://scholar.google.com/citations?user=tUZ0_r8AAAAJ&hl=en&oi=ao

Scopus Scholar ID:-55694775800

ORCID ID:-0000-0002-6557-3534

Vidawan ID:-104779