Dr Yatish Joshi

Dr Yatish Joshi

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: yatish.joshi[at]mnnit[dot]ac[dot]in
Telephone: +91-7310908902(O)


Current Courses:
Marketing Management, Consumer Behaviour, International Marketing, Services Marketing, Business Intelligence
Past Courses:
Digital Marketing, Marketing Analytics, Marketing Research


Bachelor of Science Awarded in 2005 from DAV Centenary College, Affiliated with Maharshi Dayanand University, Rohtak with First Division.
Master of Business Administration (Marketing Specialization) Awarded in 2008 from Guru Gobind Singh Indraprastha University, Delhi with First Division with Distinction.
Ph.D. Awarded in 2017, from Department of Management Studies, Indian Institute of Technology Roorkee. Area: Marketing

Areas of Research

Sustainability Marketing, Green Consumption, Customer engagement, Social Media Marketing, Behavioural Studies.

Professional Membership

Academy of Marketing Science, USA

Research ID's

Google Scholar ID:-https://scholar.google.com/citations?user=tUZ0_r8AAAAJ&hl=en&oi=ao
Scopus Scholar ID:-55694775800
ORCID ID:-0000-0002-6557-3534
Vidawan ID:-104779