Dr Yatish Joshi

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: yatish.joshi[at]mnnit[dot]ac[dot]in
Telephone: +91-7310908902(O)

Research Publications

Book Chapter:

Joshi, Y and Kabra, G. (2020). Demand side of the sustainable supply chain: a conceptual review. Supply Chain Sustainability Modeling and Innovative Research Frameworks, 119-132 DOI: 10.1515/9783110628593-007. (De Gruyter). Scopus Indexed

Joshi, Y and Rahman, Z. (2017). Determinants of Sustainable Consumption Behaviour: Review and Conceptual Framework. Green Initiatives for Business Sustainability and Value Creation, 239-262. (IGI-Global). Scopus Indexed

Pooja., Joshi, Y. (2023). An Investigation into Understanding Consumer Opinion About Adoption of Electric Vehicles Using Machine Learning. Handbook of Evidence Based Management Practices in Business, 463-469, Routledge.

Joshi, Y., Kabra, G. (2023). Energy Consumption in Smart City Projects in the Era of 5G: An Analysis of User-Generated Content. In Applications of 5G and Beyond in Smart Cities (pp. 99-110). CRC Press.

Journals:

Joshi, Y., Uniyal, D. P., & Sangroya, D. (2021). Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328, 129638. (ABDC-A, Science Citation Index Expanded(Q1), I.F 11.07)

Joshi, Y., Yadav, R. & Shankar A. (2021). The interplay of emotional value, trend affinity and past practices in sustainable consumption: An application of theory of reciprocal determinism. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2021.1914133 (ABDC-A, ESCI & Scopus Indexed)

Sangroya, D., Yadav, R. ,Joshi, Y. (2021). Does Gamified Interaction Build Strong Consumer Brand Connection? A Study. Australasian Journal of Information Systems. 25, 1-23. (ABDC-A, ESCI & Scopus Indexed)

Sangroya, D., Kabra, G., Joshi, Y., & Yadav, M. (2020). Green energy management in India for environmental benchmarking: from concept to practice. Management of Environmental Quality: An International Journal. 31(5), 1329-1349 (ABDC-C, ESCI & Scopus(Q1)) Indexed)

Pandey, A., Sahu, R., & Joshi, Y. (2020). Kano Model Application in the Tourism Industry: A Systematic Literature Review. Journal of Quality Assurance in Hospitality & Tourism, 1-31. (ABDC-B, ESCI & Scopus Indexed)

Joshi, Y., & Rahman, Z. (2019). Consumers sustainable purchase behaviour: Modeling the impact of psychological factors. Ecological economics, 159, 235-243. (ABDC-A, SCI(Q1) & Scopus (Q1) Indexed, I.F 7.00)

Joshi, Y., Sangroya, D., Srivastava, A. P., & Yadav, M. (2019). Modelling the predictors of young consumers sustainable consumption intention. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1663. (ABDC-B, ESCI & Scopus Indexed)

Srivastava, A. P., & Joshi, Y. (2018). Examining the Role of Technology Leadership on Knowledge Sharing Behaviour. International Journal of Knowledge Management, 14(4), 13-29. (ABDC-B, ESCI & Scopus Indexed)

Joshi, Y., & Rahman, Z. (2017). Investigating the Determinants of Consumers’ Sustainable Purchase Behaviour. Sustainable Production and Consumption, 10, 110-120. (SCI(Q1), SSCI(Q1) &Scopus(Q1) Indexed, I.F 12.1)

Joshi, Y., & Rahman, Z. (2016). Predictors of Green purchase Behaviour among Young Consumers, Management of Environmental Quality: An International Journal, 27(4), 452-472. (ABDC-C, ESCI & Scopus(Q1) Indexed)

Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(2), 128-143. Elsevier

Bodhi, R., Singh, T., & Joshi, Y. (2021). Modelling the role of social media usage in improving users’ well-being: a social enhancement model perspective. Benchmarking: An International Journal. (ABDC-B, ESCI & Scopus(Q1) Indexed)

Kabra G. & Ghosh V., Joshi Y. (2023). Factors influencing adoption of cloud computing services in HEIs: A UTAUT approach based on students’ perception. International Journal of Business Information System. DOI:10.1504/IJBIS.2020.10032038 (Scopus Index)

Viglia, G., Kumar, S., Pandey, N., & Joshi, Y. (2022). Forty years of The Service Industries Journal:a bibliometric review. The Service Industries Journal, 42(1-2), 1-20. Taylor & Francis (ABDC-B, ABS-2, SSCI and Scopus Indexed, I.F 9.40)

Donthu, N., Kumar, S., Sahoo, S., Lim, W. M., & Joshi, Y. (2022). Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis. Journal of Product & Brand Management, 31(8), 1141-1167. (ABDC-A, and SSCI & Scopus(Q1) Indexed, I.F. 4.35)

Sigala, M., Kumar, S., Donthu, N., Sureka, R., & Joshi, Y. (2021). A bibliometric overview of the Journal of Hospitality and Tourism Management: Research contributions and influence. Journal of Hospitality and Tourism Management, 47, 273-288. Elsevier (ABDC-A, SSCI (Q1) and Scopus Indexed, I.F 8.3)

Srivastava, A. P., Mani, V., Yadav, M., & Joshi, Y. (2020). Authentic leadership towards sustainability in higher education–an integrated green model. International Journal of Manpower. (Emerald), (ABDC-A, ABS-2, SSCI and Scopus Indexed, I.F 3.29)

Tripathi, A., Singh, T., & Joshi, Y. (2023). Consumer sentiment analysis of the green product purchase and consumption pattern: A Comparative Phased Analysis. International Journal of Business Information Systems DOI: 10.1504/IJBIS.2022.10052700, Forthcoming (ABDC-C and Scopus indexed).

Srivastava, S., & Joshi, Y. (2023). Translating green to “green”: VAHDAM India’s marketing channelisation. Emerald Emerging Markets Case Studies, 13(2), 1-45.

Joshi, Y., Lim,W., Jagani, K. & Kumar S (2023). Social media influencer marketing: Foundations, trends, and ways forward. Electronic Commerce Research, DOI: 10.1007/s10660-023-09719-z. Springer (ABDC-A, ABS-1, ESCI, and Scopus(Q1) indexed, I.F 3.46).

Conference Proceedings:

Joshi, Y & Chauhan H (2019). Investigating Consumers Intention to Use Sharing Economy Platform, in EMCB 2019 conference on Driving Marketing Excellence through Experiences in Emerging Economies, 8th January 2019, organized by IMT Ghaziabad.

Joshi, Y & Chauhan H (2019). Investigating the Impact of Spirituality, Support for Innovation, Self-efficiency and Job Satisfaction on Employee’s Ethical Behaviour” in conference titled “Creating Inclusive Organisations: Spirituality Innovation and Sustainability” during June 07-08, 2019 at The Said Business School, The University of Oxford.

Joshi, Y & Chauhan H (2019). A study on customer usage intention of mobile payment services in India, in 7th AIM-AMA Sheth Foundation Doctoral Consortium and Conference, 7th January, 2019, organized at MICA, Ahmedabad.

Joshi, Y, Chauhan H & Chaudhary B (2018). A Theory of Plannned Behaviour Approach to understand the online shopping behaviour of Indian Consumers, in VII International Conference on Contemporary Management Research, 9-10 February, 2018, organized by Bharathidasan Institute of Management at IIT Chennai.

Joshi, Y & Rahman, Z. (2016). Measuring the Influence of Environmental Messages through the Media on Consumers’ Green Purchase Behaviour. National Conference on Media and Public Policy in India, organized by IIM Kashipur, January 21-22, 2016. Indian Institute of Management, Kashipur.

Joshi, Y & Rahman, Z. (2014). Sustainable Marketing for promoting sustainable tourist behavior, in Research and Sustainable Business, 2014 proceedings of the International Conference on Research and Sustainable Business in IIT Roorkee, India, 8-9 March 2014, Excel publication, ISBN: 978-93-83842-19-3.

Joshi, Y & Rahman, Z. (2014). Investigating the Influence of Fear Appeal on Consumer’s Water Saving Behaviour, Marketing Conference (MARCON 2014), 10-12 December 2014, organized by Indian Institute of Management, Calcutta.

Yadav, M., Joshi, Y & Rahman, Z. (2014). Mobile Social Media: The New Hybrid Element of Digital Marketing Communications, in XVIIIth Annual International Conference of the Society of Operations Management (SOMS14), 12-14 Dec, 2014, organized by IIT Roorkee, India.

Joshi, Y. & Rahman, Z. (2013). Measuring the Influence of Fear Appeal on Behavioural Intentions: A Case of AIDS Prevention in Uttarakhand, International Conference on Research in Marketing (ICRM 2013),21-22 Dec 2013, organized by Indian Institute of Technology, Delhi, Delhi, published in conference CD,ISBN:978-1-63041-998-1. (Springer)

Tripathi A, Singh T & Joshi Y (2022). Consumer Sentiment Analysis of Green Product Purchase and Consumption Pattern. International Conference on Sustainable Development Organised by Indian Institute of Technology, Roorkee, April 9-10, 2022.

Kumari, G & Joshi Y (2022). Corporate Sustainability Performance and Firm Performance: Review and Sentiment Analysis of Twitter Data. Third International Conclave on Gobalizing Indian Thought (GIT 2022) organised by Indian Institute of Management Kozhikode, December 1-3, 2022.