Dr Yatish Joshi



Dr Yatish Joshi

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: yatish.joshi[at]mnnit[dot]ac[dot]in
Telephone: +91-7310908902(O)


Teaching



Current Courses:
Marketing Management, Consumer Behaviour, International Marketing, Services Marketing, Business Intelligence
Past Courses:
Digital Marketing, Marketing Analytics, Marketing Research

Education



Undergraduate:
Bachelor of Science Awarded in 2005 from DAV Centenary College, Affiliated with Maharshi Dayanand University, Rohtak with First Division.
Postgraduate:
Master of Business Administration (Marketing Specialization) Awarded in 2008 from Guru Gobind Singh Indraprastha University, Delhi with First Division with Distinction.
Doctoral:
Ph.D. Awarded in 2017, from Department of Management Studies, Indian Institute of Technology Roorkee. Area: Marketing

Areas of Research



Sustainability Marketing, Green Consumption, Customer engagement, Social Media Marketing, Behavioural Studies.

Professional Membership



Academy of Marketing Science, USA

Research ID's



Google Scholar ID:-https://scholar.google.com/citations?user=tUZ0_r8AAAAJ&hl=en&oi=ao
Scopus Scholar ID:-55694775800
ORCID ID:-0000-0002-6557-3534
Vidawan ID:-104779